Social media is an integral part of modern communication and an excellent opportunity for marketing. Yet, some businesses aren’t taking advantage of social media and everything it has to offer. If you use social media the right way, you can propel your business towards success.
Like all aspects of online marketing, social media marketing takes experience, skill, and time. Unfortunately, most business owners don’t have the time to take on this task alone. With a dedicated social media expert, you can trust a professional to leverage your social media presence to meet your goals.
Here are 7 reasons why a social media manager could become an invaluable part of your marketing team.
Reason #1: Social Media is Essential
With platforms like Twitter, Facebook, and Instagram reaching millions of active daily users, it’s no wonder why many businesses have turned to social media for their marketing efforts. As many people rely on social media platforms for news, it has become an essential part of their lives.
Businesses want to advertise in places where they know they’ll get the most traffic, and social media is where most people spend their time on the internet.
Social media marketing is a direct and interactive way to advertise effectively. Many successful social media campaigns can reach millions of users with little effort on the creator’s end. Social media is an easy way for businesses to get their products out there on the internet and shared.
Reason #2: Save Time
As a business owner, you likely wear many hats. Social media management is a big, ten-gallon cowboy hat on its own. Save time to commit to your ownership responsibilities by hiring a social media manager instead of taking on the work yourself.
Social media managers take care of managing campaigns, creating content, and researching algorithm updates. They’ll also be responsible for responding to messages and comments in a manner that lines up with your brand message.
If you find yourself short on time, you’ll likely want to hire a social media manager to free up your workload and reclaim your time for more important things, like running your business.
Reason #3: Consistency
If you find yourself lacking the skill set or time needed to curate posts that speak directly to your audience, you may be losing out on a huge opportunity to grow your business organically.
Users love to see brands with content that’s consistent and shareable. When your business posts on a regular basis, your audience will be more likely to recognize your brand and associate your brand with your consistent brand message. When you fail to stay consistent, your audience may forget about you and go with a competitor.
Keep communication with your audience consistent so you can stay on the top of your audience’s mind when they’re ready to make a decision to buy your product.
Reason #4: Engagement
“Engagement” refers to users interacting or engaging with your posts–likes, comments, bookmarks, and shares are all metrics by which social media managers can measure engagement. The more engaging a post or tweet, the more successful the marketing campaigns.
Social media managers know how to drive up engagement. Many professionals stay on top of algorithm updates on various platforms and strategize the best way to engage your audience using this information.
Reason #5: Customer Service
When customers want to reach brands, they often turn to social media profiles. A responsible social media manager can keep communication lines open with customers and leave a lasting positive impression.
Interacting with your audience through social media is an excellent way to express gratitude towards positive comments and humanizes your brand while building customer loyalty.
Even responding to negative comments or reviews in a positive manner can help you seize more marketing opportunities.
Having someone dedicated to managing these messages ensures no opportunity is wasted when growing your brand.
Reason #6: Save Money
Social media managers know how to drive engagement organically, meaning you’ll save a ton of money you would have spent on ad campaigns and other advertising outlets. While Pay-Per-Click (PPC) campaigns charge per click, organic social media campaigns are free advertising opportunities that you could easily take advantage of without breaking the bank.
Even if you hire a social media manager, you’ll likely spend less than you would on your social media campaign than if you were to run PPC ads through Google or Facebook.
Reason #7: Build an Online Community
An expertly managed social media presence will build an online community and brand loyalty. Brand loyalty is an invaluable aspect of marketing because it increases long-term profits. A loyal consumer base nearly guarantees sales.
Social media managers know the importance of brand loyalty and strive to increase it through their strategized efforts. An online community is a key step in creating brand loyalty.
Hire a Social Media Manager
Social media management is an essential part of modern advertisement. Hire someone dedicated to your online presence and reap the rewards of a dedicated social media expert.
